E-commerce stores have become quite popular making the users’ online shopping experience easier than ever. As there are so many options available and the e-commerce landscape is so competitive nowadays, simply offering high-quality products is not enough to increase sales. As a business owner, you need to do everything to increase your website traffic and improve user experience by offering them a personalized experience.
A Quiz Funnel is one of the most effective ways to generate leads, gather valuable insights, and engage website visitors. By using a quiz funnel, you can ask a series of questions to your customers, learn more about their preferences, and, in the end, recommend a product that suits their needs best.
For those who own a Shopify e-commerce store, creating a quiz funnel can be a game changer as it not only helps gather data about the customers but also keeps website visitors engaged and definitely increases your store sales.
In this article, we will explore what a Quiz Funnel is, what benefits it has, and how to create quiz funnel in Shopify for free. So, let’s begin.
What is a Quiz Funnel?
If you specialize in working in e-commerce or digital marketing field, then, you have most likely heard about quiz funnels. But, what exactly is it?
Before discussing what the quiz funnel is, first, it is important to understand the concept of marketing funnels. A marketing funnel is the whole journey of the website visitors from seeing and getting acquainted with the product to purchasing it. A well-designed marketing funnel consists of several stages, like awareness, interest, consideration, and the final decision.
A good example of a well-designed marketing funnel can be the following: you generate leads, offer the website visitors low-cost products, and, within time, high-cost products.
A quiz funnel is a multifunctional and advanced marketing tool, that helps people find the most relevant product by asking them a series of questions through online quizzes.
Most of the advanced quiz funnels allow you to display questions based on the previous answers of the quiz takers․ This helps quiz takers avoid unnecessary questions and get to the most relevant product at the end of the quiz.
In short, a well-organized quiz funnel serves as a lead generator for your e-commerce store. People learn more about the services you offer and make a purchase accordingly by passing online quizzes.
Why use a Quiz Funnel for your Shopify store?
Using a quiz funnel for your Shopify store can definitely help improve sales and increase customer satisfaction. A well-constructed quiz funnel can really become a game changer for your e-commerce Shopify store. So, let’s explore the key benefits a quiz funnel offers for e-commerce stores.
Personalized Shopping Experience
An advanced quiz funnel allows you to recommend the most relevant product to each quiz taker by considering the individual preferences of each website visitor. This will turn your website visitors into clients who pay for the products recommended right after the quiz.
Increased User Engagement
Offering informative and interactive quiz funnels to the visitors of your e-commerce store will surely increase your website engagement and rates. Interesting quizzes can help website visitors stay longer on your e-commerce shop, thus increasing the chance of making a purchase.
Reduced Refund Rates
Creating a quiz funnel and offering website visitors to take product recommendation quizzes can not only help to increase sales, but also reduce the number of refund cases. As the quiz takers get the most relevant products based on their answer choices, it is most likely they will be satisfied with the product. So, they will not ask for money back for the purchased products.
These were the main benefits creating Shopify Quiz Funnel can give you. Creating quiz funnels for Shopify stores surely has more benefits, such as educating website visitors about the e-commerce store products, increasing Seo rankings, etc.
Choosing the Best Shopify Quiz App
So, we have already discussed the importance of creating a Shopify Quiz Funnel. The next step, of course, is to choose the right Shopify Quiz App. There are so many Shopify Quiz Builders in the market nowadays. So, it is important to choose the best one for your e-commerce store.
When choosing the Best Shopify Quiz App, it is important to pay attention to different factors, such as:
- Creating quizzes without technical skills.
- The feature to create advanced product recommendation quizzes.
- Viewing detailed Analytics of the quiz.
- Having the Logic Jump feature to ask questions based on the answers of quiz takers.
- Having a high-quality and responsive Support Team, etc.
You can find all these advanced features and functionalities in the Best Quiz Funnel Software, which is the Shopify Recommenda Quiz Builder. In the next part of the article, we will explore how to create a quiz funnel in Shopify for free with the extensive Recommenda Quiz Builder tool.
How to create a Shopify Quiz for free
So, together we have explored what the quiz funnel is and what benefits it offers for your Shopify store. Also, we have figured out the key features the advanced Shopify Quiz Builder must have and have chosen the Recommenda Quiz Builder to create a Shopify quiz funnel for free.
Let’s check these steps to create the best product recommendation quiz for your Shopify Store for free.
Installing Shopify Recommenda Quiz Builder
With the first step, of course, you need to install the Recommenda Quiz Builder.
For that, please follow these steps:
- Go to the Shopify Store > search for the Recommenda Quiz Builder.
- There, click on the Install button.
Creating Shopify Quiz For Free
Once you have installed the Shopify Recommenda Quiz Builder, please follow these easy steps to create a quiz for free:
- Click on the Recommenda Quiz Builder > Create Quiz button.
- Configure the Welcome Message and Result Message and go ahead with creating questions.
- Add questions using your desired question types: Radio, Checkbox, Dropdown, Yes or No, and Text.
- Then, customize the quiz settings the way you prefer by making the questions required, randomizing and shuffling the questions, and choosing the alignment for quiz answers. Moreover, you can customize the quiz style by choosing a background color, question text color, etc.
Once you have done these steps, it is high time to attach a product for answer choices. With the Shopify Recommenda Quiz Builder tool, you can create a Shopify Product Recommendation Quiz for free.
- To create a product recommendation quiz, head to the Product Recommendation Tab and choose products for each answer choice. Based on the answer choices the quiz taker will see a personalized product recommendation at the end of the quiz.
Publishing Shopify Product Recommendation Quiz
Once you have created the Shopify Product Recommendation Quiz, and added questions and products to it, it is high time to publish the quiz.
The steps to publish the Shopify Recommenda Quiz Builder are very easy to follow. So, follow these simple steps:
- Firstly, choose a layout for the Shopify Quiz. You can choose Inline or Popup.
- Save the changes.
- With the next step, copy the Quiz ID and go to the Theme Editor page.
- Choose the ‘Recommenda Quiz’ block and paste the Quiz ID there.
- We can publish the quiz in another way as well. You can just copy the Quiz iframe and insert it anywhere in the app. You can paste the Quiz iframe code, for example, in the Custom Liquid.
That’s all. Together we created a Shopify Quiz Funnel for free. As you can see, the steps are very easy to follow. Just choose the Recommenda Quiz Builder app and let it increase sales on your Shopify Store.
Wrapping Up!
So, to create a quiz funnel, first, you need to understand what the marketing funnel is. A marketing funnel is the journey of your website visitors starting from seeing your product for the first time and ending with purchasing it. A quiz funnel is a handy tool in this process as you can ask questions with it and recommend products at the end of the quiz for each quiz taker. This will help your website visitors choose the most relevant product for them and make a purchase for it accordingly.
Creating a quiz funnel for your Shopify store can be beneficial in many aspects, such as providing a personalized experience for the shoppers, increasing user engagement, reducing refund cases, and many more.
So, in this detailed article, we have explored key points about creating a Quiz Funnel in Shopify for Free. We discussed what the Marketing and Quiz Funnels are, and why one should use quiz funnels on your Shopify Store. Also, we chose the Best Shopify Quiz App available, which is the Recommenda Quiz Builder App, in the market and explored all the steps to create a Quiz Funnel in Shopify for Free.
Whether you are a business owner, a marketer, or just an individual opening a Shopify Store for the first time, this article will be of great guide for you. Don’t forget to check the Shopify Recommenda Quiz Builder blog for more informative content.
